Curriculum VitaeFemaleD.O.B. 29 December 1985Number of years working in industry:12 years 1 month |
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Candidate ID Number: 100339
Nationality: Serbian
Language Skills:
Fluent: English, Serbian
Permitted to work in: Saudi Arabia, Serbia
Position Sought: Spa Consultant, Regional Senior Manager, Spa Manager, Salon Manager, Fitness Professional, Operations manager
Personal Statement
Everyone can be trained and develop. Work should be done with passion and for every problem there is a solution.
Seeking work in international locations
Employment History:
March 2024 - Present - Country sales and education manager at (most recent employer hidden for confidentiality) Dubai, UAE - United Arab Emirates, (Product Company)Duties included:
COUNTRY SALES & EDUCATION MANAGER SKIN CARE - UAE
MADI INTERNATIONAL, UAE Key Highlights:
January 2025 - Present
• Responsible for the performance of the companies key sales channels: Spa, Medical
Aesthetics (Clinics) & Salons.
• Oversight of the skin care team and tasked with growing the brand portfolio in the UAE
• Oversight of the education department.
• In charge of the skin care academy and responsible for educators performance.
• Training & development focused on skills gap mitigation and strategic sales planning.
COUNTRY SALES MANAGER SKIN CARE - UAE
MADI INTERNATIONAL, UAE March 2024 - December 2024
Key Highlights:
• Responsible for the performance of the companies key sales channels: Spa, Medical
Aesthetics (Clinics) & Salons.
• Oversight of the skin care team and tasked with growing the brand portfolio in the UAE
• Training & development focused on skills gap mitigation and strategic sales planning.
• P&L Ownership of an 18.5M Budget Per Annum
Products worked with:
Skin care:
Thalgo, Skeyndoor, Ila, Dermalogica, Histomer and Ayurveda, different customized essential oils.
Hair care: Goldwell, Kevin Murphy, Nashi, Kemon, Loreal.
Nail care: Orly, Lcn, Entity, etc.
Beauty project experience in Furniture for salon and spa.
March 2020 - April 2021 - Key Accounts Manager at Madi International , Dubai, UAE - United Arab Emirates, (Product Company)
Duties included:
Developing/Expanding trust relationships with major accounts.
• Acquiring a thorough understanding of key customer needs and requirements.
• Responsible for delivering Monthly/Yearly Targets.
• Ensuring the correct products and services are delivered to customers in a timely manner.
• Resolved issues and problems faced by customers in order to maintain the trust relationship.
• Plays an integral part in generating new sales that will turn into long-lasting partnerships.
• Preparing regular progress reports and forecasts to the senior leadership team.
Products worked with:
Skin care:
Thalgo, Skeyndoor, Depelive
Hair care: Goldwell, Kevin Murphy, Nashi, Kemon, Hairmiles, etc
Nail care: LCN, Orly, Entity, etc.
March 2019 - December 2019 - General Manager at Fitness First Middle East, Landmark group, Dubai, UAE - United Arab Emirates, (Health Club)
Duties included:
Responsible for day-to-day operations.
• Leading teams, developing and recruiting
• Responsible for delivering yearly targets, P&L (Fitness, FOH, Membership Sales,
• Swim Academy, Group Exercise and other products).
• Handling and looking after the customer service experience.
• Organizing indoor and outdoor activities to attract more membership footfall.
• Partnering up with other businesses.
• Developing strategies and training for employees.
May 2016 - January 2019 - Head Of Operations at Balance Well-being Spa, Spaces Salon - Landmark Group, Dubai, UAE - United Arab Emirates, (Day Spa)
Duties included:
• Set yearly marketing plan & P&L budget.
• Looking after social media (Adjusting marketing plan towards market flow within the given budget).
• Monitoring progress of SEM and SEO.
• Bringing new vendors (retailers and for professional use).
• Bringing new products/services.
• Doing market research (Spas and Salons).
• Setting up new branding and logo.
• Working closely with projects and interior designers.
• Changing incentive structure for the employees.
• Ensuring that customers have unique, 5* experience.
• Ensuring operation flow according to municipality and EDD rules & regulations.
• Looking after yoga classes, workshops, etc.
• In charge of all operations, on all department.
• Focusing on operating cost and operating profit.
• Negotiating with vendors and retailors.
• Corporate memberships.
• Developing and recruiting staff.
• Consistent focus on monthly targets, sales promotions, etc.
• Working with brands: Ila (Organic Luxury Spa Brand), Kottakkal (Natural ayurvedic oils and
products), Histomer, Dermalogica, L’Oreal, Redken, SRS, Goz, Gelish, Shellac, CND, etc.
• Managing a team of 36 employees.
Products worked with:
Ila, Ayurvedic treatment center.
Loreal, Redken, esie, Histomer, Dermalogica, etc.
February 2015 - April 2016 - Fitness Consultant/ Professional at Active Life, Dubai, Dubai, UAE - United Arab Emirates, (Home/Mobile)
Duties included:
Health and fitness coaching.
• Sports specific training.
• Personal training and dealing with specific injuries.
• Nutritional advice.
March 2014 - October 2014 - Regional Fitness Manager at Fitness First Middle East, Landmarkgroup, Dubai, UAE - United Arab Emirates, (Health Club)
Duties included:
Managed 10 clubs in the UAE.
• Responsible for achieving the P&L budget for all 10 fitness departments.
• Yearly budget planning.
• Managing & supporting Fitness Managers & club GM’s.
• Developing & training Fitness Managers & new GM’s in the business.
• International recruitment for Fitness Managers, Assistant Fitness Managers and Personal Trainers.
• Marketing strategies and techniques to promote services to attract new & renewing customers.
• Opening new clubs, designing layouts, recruitment & budgeting.
• Achieving monthly Personal Training sales & conduction revenue budgets.
• REP’s accreditation for Personal Trainers / FM’s. All to be aligned with the UAE’s standards.
February 2012 - February 2014 - Fitness Manager at Fitness First Middle East, Landmarkgroup, Dubai, UAE - United Arab Emirates, (Health Club)
Duties included:
Worked in 6 different Health Clubs (UAE)
• Exceptional delivery of the given KPIs
• Over achievement of budgets compared to previous years performances (2012 vs 2013).
• Managing, scheduling and administrative duties for over 20 personal trainers.
• Structure gym facility for optimum efficiency and meet the needs of existing clients.
• Structure and manage the staff to share workloads and develop a suitable working environment.
• Promoting inside the club to help new sales and renewal.
• Customer service & experience satisfaction focus on the gym floor.
• Monitor staff and their progress with clients, provide effective feedback and help progress the skills
of the PT’s to achieve the best results for their clients.
• Train staff in accordance with facility rules & regulations i.e. fire & emergency procedures, complaint
handling, etc.
March 2010 - February 2012 - Fitness Professional at Fitness First Middle East, Landmarkgroup , Dubai, UAE - United Arab Emirates, (Health Club)
Duties included:
Attend to client’s needs where applicable – Personal training, exercise sessions, intense fitness programs, etc.
• Liaise with doctors, physiotherapists, dieticians and other allied health professionals to devise health and fitness programs for clients.
Education and Qualifications:
| 2016 | Dubai |
| Lever 3
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| 2016 | Belgrade’s Business School |
| 2013 | Beograd’s Business School |
Finance and Marketing |
Vocational Qualifications
- Fisrt Aid. (Several times trained)
- Health and Safety.
- Certified Master Life Coach
- Certified Master NLP Coach
- Certifed Master Hypnotist
- Certified Relationship Coach
Hobbies and Interests
Reading, outdoor activities, meditation, yoga, running and cooking, reformer pilates.