Curriculum VitaeMaleD.O.B. 27 February 1975Number of years working in industry:21 years 6 months |
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I excel in transforming spa businesses by combining operational expertise with a deep understanding of customer needs, consistently driving profitability and brand loyalty. My goal is to continue building world-class wellness destinations that not only exceed client expectations but also set new industry standards.
Seeking work in international locations and cruise ships
•Advise spa businesses on operational efficiency, customer experience enhancement, and revenue growth strategies.
•Help spas implement digital solutions and adapt to post-pandemic industry changes.
•Trained hotel staff in hospitality, service delivery, and spa operations to ensure consistent high-quality experiences forguests.
•Successfully guided multiple spa operators through reopening, leading to increased customer loyalty and profitability.
all kinds of brand had tried before
•Owned and managed a luxury spa hotel in the renowned Arima Onsen hot spring area, catering to high-end clientele.
•Developed bespoke spa treatments and introduced exclusive service packages, increasing average client spend andcustomer retention.
•Trained hotel staff in hospitality, service delivery, and spa operations to ensure consistent high-quality experiences forguests.
•Streamlined operational processes, leading to a significant reduction in overhead costs while enhancing service quality.
•Achieved recognition as a top destination for hotel spa experiences in Kobe, contributing to a strong brand reputation.
Shisedo and Kanebo
• Founded and operated Diora Spa, growing it into a profitable enterprise before selling it to a Thai partner.
• Oversaw daily operations, staff management, and customer service across multiple locations.
• Spearheaded marketing campaigns that increased brand visibility and customer retention.
I made my own product.
• Launched Singapore’s first Shiseido flagship salon in the prestigious Orchard Road area.
• Implemented successful marketing strategies, including membership programs, driving rapid growth and profitability.
• Featured in The Singapore Women’s Weekly in 2010; sold the business profitably in 2011.
Shishedo Flagship
• Provided consulting services for spa launches, operational improvements, and marketing strategy development for several high-profile spas in Asia.
All brands
• Led the full-scale launch and operation of Lavana Spa, a 48-room luxury spa in Bangkok.
• Increased off-peak customer traffic by introducing innovative services such as complimentary breakfast after treatments.
• Sold the business for a profit in 2010 after establishing a strong client base of tourists, expatriates, and locals.
I use my own product.
• Managed the launch and operations of two spa branches, growing them into profitable businesses.
• Developed and launched signature spa products, further enhancing the brand’s reputation.
Develop my own products.
• Set up and led the Thailand office of a media company, overseeing a team of 10 and launching new publications.
All products.
| 2024 | Nil |
| Nil Nil |
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| 1993 | Serangoon Garden Secondary School |
GCE N Levels |
| January 2000 | Shishedo |
Bangkok and Japan. face and body |
Cycling, driving, gardening and table tennis